Mr. Zhang Zhifeng, the company’s founder, decided on the name NE•TIGER when he began his entrepreneurial venture in 1982. In 1992, the trademark NE•TIGER was registered with the State Administration for Industry & Commerce of China and was awarded the title of China’s Famous Brand. Later, the company registered NE•TIGER as an international trademark in both Chinese and English versions in Madrid, Spain, and then registered the trademark in a number of countries in accordance with the Madrid Agreement Concerning the International Registration of Marks.
Tiger Zhang, nicknamed “Little Tiger” in his childhood years and born in northeast China's Heilongjiang Province as a descendant of Shandong immigrants, is the founder and artistic director of NE•TIGER, as well as the co-chairman of the Chinese delegation in Asian Fashion Federation, the deputy head and chairman of Alumni Association of Sanzhi Academy, founder and the first chairman of CKGSB Alumni Association, and the vice president of the China Fashion & Color Association. Zhang, who was also the chief designer of clothing for the 22th APEC Summit and named “the leading individual in China’s luxury industry,” commits himself to the revival and prosperity of traditional Chinese clothing culture and has thus created distinctively classic style of NE•TIGER, which integrates culture, art and fashion as a whole through its reflection of the philosophy, “Connecting the ancient and modern times, and integrating both Chinese and Western elements.”
Establishing its dominant position in the fashion industry based on its leading fur series, creating a new era for the Chinese evening dress based on its advanced and tailored customizability, revolutionizing of Chinese wedding-dress industry with its groundbreaking series of refined wedding dress, working toward the revival and prosperity of the Chinese wedding dress industry with its creative style, and staking a leading position in the contemporary industry of Chinese fashion with its haute couture line known as Huafu, NE•TIGER is establishing itself as a premier international fashion brand under the keen guiding eye of Tiger Zhang.
NE•TIGER（东北虎）品牌创始人张志峰先生1982年开始创业，之后将公司命名为“东北虎”,于1992年在国家工商局注册商标为“东北虎”，并获得中国驰名商标。企业之后在西班牙马德里Madrid国际注册商标中英文“NE•TIGER东北虎” ，同时“NE•TIGER”商标已通过《商标国际注册马德里协定》（Madrid Agreement Concerning the International Registration of Marks）在多国进行了国际注册。
张志峰，Tiger Zhang，（乳名叫“小老虎”，祖籍在山东，出生在东北黑龙江）。NE•TIGER品牌创始人 艺术总监，亚洲时尚联合会中国主席团联合主席，中国服装设计师协会时装艺术委员会主任委员，三智文化书院副院长 三智同学会会长，长江商学院校友总会创办人 首任会长，中国“定制专业委员会”发起人，中国流行色协会副会长，第二十二届亚太经合组织(APEC)会议领导人服装主设计师。